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But so you never end up in such a situation, here’s a list of fashion peeps you should know how to pronounce like a pro.
Let’s start with the big guns:
-Aquascutum: Ah-kwa-SKEW-tum
-Azzedine Alaia: Aza-deen A-LYE-a
-Bvlgari: BOOL-ga-ree
-Lacroix: la-KWA
-Christian Louboutin: Kree-styan Loo-boo-tahn
-Comme des Garçons: Comb day Gar-SON
-Dries Van Noten: DREEZE van KNOW-ten
-Hermès: AIR-mehz
-Hervé Léger: Air-vay Lay-jay
-Hussein Chalayan: Who-sane Sha-lion
-Junya Watanabe: JOON-ya Wah-TAH-nah-bay
-Lanvin: Lon-VAN
-Loewe: LOO-eh-VAY
-Moschino: Mo-SKI-no
-Proenza Schouler: Pro-EHN-za SKOO-ler
-Rodarte: Ro-dar-tay
-Thierry Mugler: TEh-ree MOOH-gleh
-Versace: Ver-sah-chee OR Ver-saw-chay
-Yves Saint Laurent: Eve Sane LAUR-ahn
As far as debut collections go, it doesn’t get better than Masha Ma’s show on Sunday 19th September. Every piece was cut, tailored and styled to perfection. New designers like her are the reason I go to London Fashion Week every season.
Although the collection is called Icebreaker and inspired by “rugged buildings in the meatpacking district in New York City”, there was a somewhat futuristic air to it. The electro industrial soundtrack went perfectly with the space-age foil on canvas skirts, airy capes and the odd almost alien-like flower pockets on some of the garments. Ma mixed strong elements such as silver and steel with the elegance of fine draped cotton, adding a touch of ice blue and blush pink to the otherwise grey, silver and white palette. I also fell in love with the silver knuckle-duster type rings all the models had on. I’m sure Lady Gaga amongst other celebs will be spotted wearing Masha Ma’s designs soon. This designer will be on everyone’s lips this season (and the next one too I have no doubt).